Comparison
Instagram Live vs Facebook Live
Instagram Live
Facebook Live
Model
Type
Social platform
Social platform
Audience
Platform brings the audience
Platform brings the audience
Checkout
Links / manual
Links / manual
Selling
Selling formats
Comment to claim · Giveaways
Comment to claim · Giveaways
Fulfillment
Seller handles shipping
Seller handles shipping
Makes money via
No platform fee
No platform fee
Fees
No platform fee on live selling; you pay whatever your tools and checkout charge.
No platform fee on live selling; you pay your tools and payment processor.
Capabilities
Shoppable replays
No
No
Affiliate network
No
No
1:1 clienteling
No
No
Reach & fit
Sells
fashion · vintage · jewelry · beauty
boutiques · apparel · resale
Best for
Sellers who already have an Instagram following and use an outside tool to handle checkout.
Boutique and community-group sellers who run comment sales with an outside tool.
marks where they differ · “—” means not verified