Instagram Live
Live video, sold through comments and DMs
What it is
Instagram's live video. The built-in shopping during lives is gone — Meta removed live product tagging in March 2023 — so selling here means going live and sending people to checkout through DMs, links, or an outside tool.
At a glance
- Audience
- Platform brings the audience
- Checkout
- Links / manual
- Fulfillment
- Seller handles shipping
- Makes money via
- No platform fee
Selling formats
How it works
You go live to your followers, viewers comment a keyword, and a tool like CommentSold DMs them a checkout link, or you point them to a link in bio. There's no buy button in the live and no shopping feed — the audience is whoever follows you.
Best for
Sellers who already have an Instagram following and use an outside tool to handle checkout.
Fees
No platform fee on live selling; you pay whatever your tools and checkout charge.
Sells
Links
Who sells here
Shops in our directory with a live presence on Instagram Live.
2 Trick Pony Rarities
3 Graces of Gold
3D Jewelz
616 SILVER
A Shoe Affair
Able Ground Crystals
Adrienne Collecting
Affordably Chic Art
Agapantha Jewelry
Agora Vintage
Ahimsa Vibe
Alabaster Haus