Comparison
Facebook Live vs YouTube Shopping
Facebook Live
YouTube Shopping
Model
Type
Social platform
Social platform
Audience
Platform brings the audience
You bring your audience
Checkout
Links / manual
Your own store
Selling
Selling formats
Comment to claim · Giveaways
Buy it now
Fulfillment
Seller handles shipping
Seller handles shipping
Makes money via
No platform fee
Affiliate / ads
Fees
No platform fee on live selling; you pay your tools and payment processor.
No YouTube sales commission on your own products; affiliate commissions are set by the merchant (often 5-20%).
Capabilities
Shoppable replays
No
Yes
Affiliate network
No
Yes
1:1 clienteling
No
No
Reach & fit
Sells
boutiques · apparel · resale
beauty · tech · fashion · creator brands
Best for
Boutique and community-group sellers who run comment sales with an outside tool.
Established YouTube creators and brands with subscribers who want to sell during videos and lives.
Facts
Since
—
2022
Ownership
Meta
Google
Based in
Menlo Park, USA
San Bruno, USA
marks where they differ · “—” means not verified