YouTube Shopping
Shoppable livestreams for creators
What it is
YouTube's shopping, built into videos, Shorts, and livestreams. It's the one social platform here actively growing live shopping. Creators tag products during a stream and viewers tap Shop to browse and, in supported countries, buy without leaving YouTube. Shopify is the main commerce partner.
At a glance
- Audience
- You bring your audience
- Checkout
- Your own store
- Fulfillment
- Seller handles shipping
- Makes money via
- Affiliate / ads
Selling formats
Also does
- Shoppable replays
- Affiliate network
How it works
Creators tag their own store's products (often via Shopify) or join the affiliate program to tag other brands' products for a commission. In a live, products are pinned from the control room and viewers tap Shop. The big advantage is reach — YouTube's algorithm brings the audience.
Best for
Established YouTube creators and brands with subscribers who want to sell during videos and lives.
Fees
No YouTube sales commission on your own products; affiliate commissions are set by the merchant (often 5-20%).
Sells
Links
Who sells here
Shops in our directory with a live presence on YouTube Shopping.
1WayVintage
Atlas Stationers
Avalon Park Jewelers
Bag Crush
Box Buster Sports Cards
Break'n Bad
Brummitt Jewelry Studio
Cheekytweethart
Derium & Wifey
Enamor-Amie
Flippin' Fabulous LLC
Gloria's Estate Jewelry