Comparison
Amazon Live vs Facebook Live
Amazon Live
Facebook Live
Model
Type
Social platform
Social platform
Audience
Platform brings the audience
Platform brings the audience
Checkout
Native, in-platform
Links / manual
Selling
Selling formats
Buy it now · Giveaways
Comment to claim · Giveaways
Fulfillment
Integrated fulfillment
Seller handles shipping
Makes money via
Commission · Affiliate / ads
No platform fee
Fees
No separate Live fee — normal Amazon selling fees apply, and creators earn affiliate commission.
No platform fee on live selling; you pay your tools and payment processor.
Capabilities
Shoppable replays
Yes
No
Affiliate network
Yes
No
1:1 clienteling
No
No
Reach & fit
Sells
beauty · fashion · home · electronics · wellness
boutiques · apparel · resale
Best for
Brands already on Amazon and creators in its influencer program who want to add live to listings they already have.
Boutique and community-group sellers who run comment sales with an outside tool.
Facts
Since
2019
—
Ownership
Amazon (public, Nasdaq: AMZN)
Meta
Based in
Seattle, USA
Menlo Park, USA
marks where they differ · “—” means not verified