Amazon Live
Shoppable livestreams on Amazon
What it is
Amazon's live video, where brands, influencers, and the occasional celebrity stream and show off products you can add to your cart from a carousel beside the video. It also runs as a free channel on Prime Video now. It's a broadcast, not an auction.
At a glance
- Audience
- Platform brings the audience
- Checkout
- Native, in-platform
- Fulfillment
- Integrated fulfillment
- Makes money via
- Commission · Affiliate / ads
Selling formats
Also does
- Shoppable replays
- Affiliate network
How it works
A host streams and the products sit next to the video for one-tap add-to-cart, all through your normal Amazon account. Amazon places the streams across its site and Prime Video, so the audience is mostly Amazon's. Creators earn affiliate commission rather than running their own checkout.
Best for
Brands already on Amazon and creators in its influencer program who want to add live to listings they already have.
Fees
No separate Live fee — normal Amazon selling fees apply, and creators earn affiliate commission.
Sells
Who sells here
Shops in our directory with a live presence on Amazon Live.
