Whatnot
Live auctions for collectors and resellers
What it is
The biggest live shopping marketplace in the US. Sellers go live, run auctions or sell at a fixed price, and Whatnot handles the payment and shipping. It started with trading cards and Funko and now covers everything from sneakers to vintage clothes.
At a glance
- Audience
- Platform brings the audience
- Checkout
- Native, in-platform
- Fulfillment
- Shipping labels provided
- Makes money via
- Commission
Selling formats
How it works
You apply to sell, then host a live show from your phone. Buyers bid in real time or hit Buy It Now, and the crowd comes mostly from Whatnot's own feed, not your existing following. Most shows are auctions where items open cheap and go to the highest bidder.
Best for
Resellers and collectors who want buyers handed to them instead of building an audience first.
Fees
Around 8% commission plus card-processing fees (from seller guides; not confirmed on Whatnot's own page).
Sells
Who sells here
Shops in our directory with a live presence on Whatnot.
2HGolf
2nd Love Luxury
320 Coins
36SampleSale
3F Sisters Collective
440 Kicks
888 Lots
925 Jess
96th & SAINT
A Beautiful Time Antiquities
A Shoe Affair
AARCHIVE