Comparison
Whatnot vs Fanatics Live
Whatnot
Fanatics Live
Model
Type
Marketplace app
Marketplace app
Audience
Platform brings the audience
Platform brings the audience
Checkout
Native, in-platform
Native, in-platform
Selling
Selling formats
Auctions · Buy it now · Breaks · Giveaways
Auctions · Buy it now · Breaks · Drops · Giveaways
Fulfillment
Shipping labels provided
Integrated fulfillment
Makes money via
Commission
Commission
Fees
Around 8% commission plus card-processing fees (from seller guides; not confirmed on Whatnot's own page).
Reported around 6% on items priced near market value, more above that (third-party figures; not officially published).
Capabilities
Multistream
—
Yes
Shoppable replays
No
No
Affiliate network
No
Yes
Reach & fit
Sells
sports cards · trading card games · funko & toys · comics · sneakers · mens fashion · womens fashion · jewelry & watches · coins · electronics · vintage & antiques · video games
nfl · nba · mlb · nhl · soccer · nascar · wwe · formula 1 · pokemon · memorabilia
Best for
Resellers and collectors who want buyers handed to them instead of building an audience first.
Card breakers, sports collectors, and hobby shops that want Fanatics' product and a sports-first crowd.
Facts
Since
2019
2023
Ownership
Independent (private; ~$11.5B valuation, 2025)
Fanatics (private)
Based in
Marina del Rey, USA
New York, USA
marks where they differ · “—” means not verified