Comparison
Whatnot vs Popshop Live
Whatnot
Popshop Live
Model
Type
Marketplace app
Marketplace app
Audience
Platform brings the audience
A mix of both
Checkout
Native, in-platform
Native, in-platform
Selling
Selling formats
Auctions · Buy it now · Breaks · Giveaways
Auctions · Buy it now · Drops · Giveaways
Fulfillment
Shipping labels provided
Seller handles shipping
Makes money via
Commission
Commission
Fees
Around 8% commission plus card-processing fees (from seller guides; not confirmed on Whatnot's own page).
Reported around 6% commission plus 3% payment processing; may have changed since the CommentSold acquisition.
Capabilities
Shoppable replays
No
Yes
Affiliate network
No
—
1:1 clienteling
—
Yes
Reach & fit
Sells
sports cards · trading card games · funko & toys · comics · sneakers · mens fashion · womens fashion · jewelry & watches · coins · electronics · vintage & antiques · video games
fashion · accessories · collectibles · beauty · vintage
Best for
Resellers and collectors who want buyers handed to them instead of building an audience first.
Indie and boutique sellers who want a small, approachable live marketplace.
Facts
Since
2019
2020
Ownership
Independent (private; ~$11.5B valuation, 2025)
CommentSold (acquired 2023)
Based in
Marina del Rey, USA
West Hollywood, USA
marks where they differ · “—” means not verified