Comparison
Whatnot vs eBay Live vs Fanatics Live
Whatnot
eBay Live
Fanatics Live
Model
Type
Marketplace app
Marketplace app
Marketplace app
Audience
Platform brings the audience
Platform brings the audience
Platform brings the audience
Checkout
Native, in-platform
Native, in-platform
Native, in-platform
Selling
Selling formats
Auctions · Buy it now · Breaks · Giveaways
Auctions · Buy it now · Breaks · Giveaways
Auctions · Buy it now · Breaks · Drops · Giveaways
Fulfillment
Shipping labels provided
Seller handles shipping
Integrated fulfillment
Makes money via
Commission
Commission
Commission
Fees
Around 8% commission plus card-processing fees (from seller guides; not confirmed on Whatnot's own page).
Standard eBay final value fees by category; no separate Live fee confirmed.
Reported around 6% on items priced near market value, more above that (third-party figures; not officially published).
Capabilities
Multistream
—
—
Yes
Shoppable replays
No
Yes
No
Affiliate network
No
—
Yes
Reach & fit
Sells
sports cards · trading card games · funko & toys · comics · sneakers · mens fashion · womens fashion · jewelry & watches · coins · electronics · vintage & antiques · video games
trading cards · sports cards · sneakers · luxury · handbags · watches · comics
nfl · nba · mlb · nhl · soccer · nascar · wwe · formula 1 · pokemon · memorabilia
Best for
Resellers and collectors who want buyers handed to them instead of building an audience first.
People already selling collectibles on eBay who want to add live without starting over somewhere new.
Card breakers, sports collectors, and hobby shops that want Fanatics' product and a sports-first crowd.
Facts
Since
2019
2022
2023
Ownership
Independent (private; ~$11.5B valuation, 2025)
eBay (public, Nasdaq: EBAY)
Fanatics (private)
Based in
Marina del Rey, USA
San Jose, USA
New York, USA
marks where they differ · “—” means not verified