TikTok Shop
Live selling inside TikTok
What it is
TikTok's shopping, built into the app. Creators and brands sell during livestreams with a tap-to-buy button, and a lot of the selling runs through affiliates who promote products for a cut. Checkout happens inside TikTok.
At a glance
- Audience
- Platform brings the audience
- Checkout
- Native, in-platform
- Fulfillment
- Integrated fulfillment
- Makes money via
- Commission · Affiliate / ads
Selling formats
Also does
- Shoppable replays
- Affiliate network
How it works
You sell during a live or through shoppable videos, and viewers tap a pinned product to buy without leaving the app. People find your stream through TikTok's algorithm rather than by searching, so one video can pull a big crowd. Many sellers pay creators a commission to go live and push their products.
Best for
Brands with everyday products — beauty, fashion, home — that want reach and creators doing the selling.
Fees
Commission varies by category (around 6%) plus a payment fee; check TikTok's current seller terms.
Sells
Links
Who sells here
Shops in our directory with a live presence on TikTok Shop.
17th Street
2 Sisters Who Design
528 Collectibles
Abby Grey Farm
American Antiques and Jewelry
AMT Vintage / Another Man's Treasure
Ara Atelier
Aratta Fashion
Archery Crystals
Atelier Lithic
Authentically Reloved Lux
Bad Witch Crystals