Comparison
TikTok Shop vs Amazon Live vs Palmstreet
Heads up — these are different kinds of platform (Social, Social, Marketplace), so a few rows won't be apples-to-apples.
TikTok Shop
Amazon Live
Palmstreet
Model
Type
Social platform
Social platform
Marketplace app
Audience
Platform brings the audience
Platform brings the audience
Platform brings the audience
Checkout
Native, in-platform
Native, in-platform
Native, in-platform
Selling
Selling formats
Buy it now · Drops · Giveaways
Buy it now · Giveaways
Auctions · Buy it now · Drops
Fulfillment
Integrated fulfillment
Integrated fulfillment
Seller handles shipping
Makes money via
Commission · Affiliate / ads
Commission · Affiliate / ads
Commission
Fees
Commission varies by category (around 6%) plus a payment fee; check TikTok's current seller terms.
No separate Live fee — normal Amazon selling fees apply, and creators earn affiliate commission.
6.9% selling fee plus payment processing (about 2.9% + 30c), no monthly fee (from Palmstreet's help center, 2026).
Capabilities
Multistream
No
—
—
Shoppable replays
Yes
Yes
—
Affiliate network
Yes
Yes
Yes
1:1 clienteling
No
No
—
Reach & fit
Sells
beauty · womenswear · menswear · accessories · home · kitchen · health & wellness · electronics · toys · food & drink
beauty · fashion · home · electronics · wellness
rare plants · crystals · jewelry · aquatics · reptiles · designer toys · coins & bullion · fashion & beauty
Best for
Brands with everyday products — beauty, fashion, home — that want reach and creators doing the selling.
Brands already on Amazon and creators in its influencer program who want to add live to listings they already have.
Niche collector and hobby sellers — plants, crystals, reptiles — who want a curated home rather than a giant marketplace.
Facts
Since
2023
2019
2020
Ownership
ByteDance
Amazon (public, Nasdaq: AMZN)
Independent (backed by a16z and others; ~$25M raised, 2025)
Based in
—
Seattle, USA
San Francisco Bay Area, USA
marks where they differ · “—” means not verified