Comparison
Fanatics Live vs ShopShops
Fanatics Live
ShopShops
Model
Type
Marketplace app
Marketplace app
Audience
Platform brings the audience
Platform brings the audience
Checkout
Native, in-platform
Native, in-platform
Selling
Selling formats
Auctions · Buy it now · Breaks · Drops · Giveaways
Buy it now · Auctions
Fulfillment
Integrated fulfillment
—
Makes money via
Commission
Commission
Fees
Reported around 6% on items priced near market value, more above that (third-party figures; not officially published).
—
Capabilities
Multistream
Yes
—
Shoppable replays
No
—
Affiliate network
Yes
—
Reach & fit
Sells
nfl · nba · mlb · nhl · soccer · nascar · wwe · formula 1 · pokemon · memorabilia
fashion · luxury · vintage · pre-owned
Best for
Card breakers, sports collectors, and hobby shops that want Fanatics' product and a sports-first crowd.
Fashion, luxury, and vintage buyers and sellers who like a shop-along, in-store experience.
Facts
Since
2023
—
Ownership
Fanatics (private)
Acquired by Komehyo Holdings (Japan), 2025
Based in
New York, USA
New York, USA
marks where they differ · “—” means not verified