Comparison
Fanatics Live vs Popshop Live
Fanatics Live
Popshop Live
Model
Type
Marketplace app
Marketplace app
Audience
Platform brings the audience
A mix of both
Checkout
Native, in-platform
Native, in-platform
Selling
Selling formats
Auctions · Buy it now · Breaks · Drops · Giveaways
Auctions · Buy it now · Drops · Giveaways
Fulfillment
Integrated fulfillment
Seller handles shipping
Makes money via
Commission
Commission
Fees
Reported around 6% on items priced near market value, more above that (third-party figures; not officially published).
Reported around 6% commission plus 3% payment processing; may have changed since the CommentSold acquisition.
Capabilities
Multistream
Yes
—
Shoppable replays
No
Yes
Affiliate network
Yes
—
1:1 clienteling
—
Yes
Reach & fit
Sells
nfl · nba · mlb · nhl · soccer · nascar · wwe · formula 1 · pokemon · memorabilia
fashion · accessories · collectibles · beauty · vintage
Best for
Card breakers, sports collectors, and hobby shops that want Fanatics' product and a sports-first crowd.
Indie and boutique sellers who want a small, approachable live marketplace.
Facts
Since
2023
2020
Ownership
Fanatics (private)
CommentSold (acquired 2023)
Based in
New York, USA
West Hollywood, USA
marks where they differ · “—” means not verified